Aaron John Nielsen

Stuttgart, Germany.

Aaron’s career in creativity began over 19 years ago in Australia. Told he wasn’t good enough to study fine art and then told he should consider animation, he instead became a graphic designer and graduated from AWARD School.

A native of Brisbane, he never lost the urge to travel and work overseas, so after a Christmas holiday in Moscow that left him with a love of shashlik and vodka, he joined Russia’s largest ad agency, BBDO. Within 3 years, he became a creative group head developing award-winning work for their large international brands.

Many hangovers later, his passion shifted towards Weißwurst and Hefeweizen and a move to Germany to join Jung von Matt seemed like the logical choice.

For nearly another 3 years, he developed and worked on concepts for major international accounts including Mercedes-Benz, Vodafone and KIA Motors.

Not wanting the journey to end there, he aimed to drive an Audi Quattro on the moon but, not while under the influence of alcohol. In the beginning of 2018, he joined thjnk Hamburg as Creative Director Art on Audi International, where he helped the award-winning team to produce innovative and creatively inspiring work across all media for one of the world’s most creative brands.

Now having safely returned back to Earth, he has landed with fischerAppelt Play as a Creative Director Art developing creative content pieces for Mercedes-Benz, CASE, MyVan and Deutsche Bahn.

• More than 19 years experience in an advertising agency.
• University qualifications in graphic design from the Queensland College of Art, Griffith University.
• International experience and a list of international awards – more than 30 industry accolades.
• Experienced in the development and implementation of concepts across all channels including digital.
• Many years of experience in art directing both stills and TVC campaigns.
• Methodical and structured way of thinking and working.
• High degree of personal responsibility.
• Good communication skills, confident and positive attitude and a team spirit.
• Passion, resilience, commitment, flexibility and a great sense of humour.


fischerAppelt Play. Creative Director Art.
Clients: Mercedes-Benz, Daimler AG, Bosch, MyVAN (Platform Mercedes-Benz Vans), Smart, Deutsche Bahn, Siemens.

thjnk Hamburg. Creative Director Art.
Clients: Audi International and Audi Mission to the Moon.

Jung von Matt. Senior Art Director.
Clients: Mercedes-Benz, Beko, Vileda, Vodafone, Grundig and KIA.

BBDO. Creative Group Head Art.
Clients: PepsiCo, Lay’s, Bayer, Braun, Procter & Gamble, Gillette, KFC, Beeline and Tuborg. 

As a Creative Group Head, I created and managed concepts through from brief to completion including art direction, design and production over a vast array of above-the-line projects mainly 360 degree, from TV to digital. I also wrote and developed scripts when required. I worked closely with creative teams helping to inspire and lead new directions and managed their work and deliverables for the client’s brief and personally presented the creative to large multi-national brands.


AWARD School 2002.
Bachelor of Design Studies. QCA Griffith University 1997 – 1999.
Diploma. Queensland School of Printing and Graphic Art 1995 – 1997.


2009 Lecturer/Tutor, QCA, Griffith University. Subject: Design in Advertising.
2009 Lecturer/Tutor, QCA, Griffith University. Subject: VCD3/VCD4.
2008 Tutor, Queensland College of Art, Griffith University. Subject: VCD2.
2008 Guest Lecturer, Queensland College of Art, Griffith University. Subject: Typography in Advertising.
2007 Guest Lecturer, Queensland College of Art, Griffith University. Subject: Typography in Advertising.
Member Golden Key International Honour Society.


Jung von Matt / Achim Jager, Geschäftsführung
BBDO / Mihai Coliban, Creative Director
Grey / Andrey Sivkov, Creative Director
Contrapunto / Adrian Ely, Creative Director
Y&R / Piet Human, Executive Creative Director