Power without limit
Optimised energy flow can translate itself into a lot of fun and different things. But what does having the perfect performance and endurance really mean? Having the freedom to switch between tools easily and still have enough power for any home and garden task is brought to life through the power of dance. The combination of dance combined with a specially written Europop song were perfect for the purpose of expressing the idea of having all the freedom to release your DIY energy. Unexpected, bold, fun and entertaining the bosch way. Not just another typical trip down to your local hardware.
Role Concept development and creative direction.