IT has become an indispensable part of the automotive industry. Finding new mobility solutions, programming apps, networking vehicles and their surroundings – these are all topics that Daimler can only develop together with IT experts. Introducing a wheel of a different kind.

This was a social, print and OoH campaign developed specifically for IT specialists with an interest in working for the automotive sector.

  • Role Concept and creative direction

  • For Daimler

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