The Mercedes-Benz Sub-Brand EQ embodies the concept of progressive luxury in the market for electric cars. The spirit of innovation and sustainability are two examples of their brand values, which are also reflected in the Mercedes-EQ Formula Team.
The team has set an important goal at the starting line for the second Formula E Season: social change goes beyond the borders of the racetrack.
The task was to best illustrate how Mercedes-EQ Formula E Team and Mercedes-EQ are committed to inspire change for society that transcends the urban circuits of FIA Formula E.
Introducing a digital content campaign to emphasise how electrifying innovation knows no boundaries. After all, together, #WeDriveTheCity.
Role Creative direction and concept
For Mercedes-EQ Formula E Team