Features to swear by.
People exhibit their emotions in different ways. Some scream with excitement while others swear loudly.
An iconic off-road vehicle with such strong character is capable of producing very strong emotions. Just one adventure in a G-Class will result in physical and psychological changes sure to influence your behaviour.
This idea plays with the iconic features and the emotional words brought on by experiencing an extreme 4x4 adventure inside a G-Class.
Role Concept and creative direction.
For G-Klasse / fischerAppelt Play.
Type Mercedes-Benz social media channels.