The Battery Package
Electric mobility is growing more affordable and convenient. Smart is now making the switch to electric battery power in all of their new vehicles and wanted to generate awareness with Out-of-Home Media during the 2019 IAA – World‘s largest International Motor Show in Frankfurt, Germany.
Staying true to smart, we made it fun and engaging by converting a smartEQfortwo into a giant battery pack, just like the ones you can pick up at the supermarket. And, people showed their readiness for picking up electric mobility by sharing it online – turning a traditional medium into social content that generated even greater awareness.
Role Concept and creative direction