KFC / BBDO.The New Panini
We all have our daily work right? I mean, in between trying to produce the stuff that can win at Cannes you still need to pay the bills. KFC Russia wanted to introduce a new item to their burger menu, fresh Italian Panini bread. This is how we did it. Bread and butter, so to speak.
One of the many projects I oversaw as a Creative Group Head at BBDO Moscow.