Indooroopilly / Australia.Homeware.

THE CHALLENGE:
There are strong competitors for Indooroopilly within the homewares market including large retailers such as IKEA.

THE TASK:
Build a clear link between Indooroopilly and unique designer items for your home.

THE SOLUTION:
You know when you walk into an IKEA home as all the furnishings look the same as all their products are mass produced. Indoorooplly only stocks unique items of furniture for your home so you can stand out of the crowd with your own individual flair.

Print and outdoor.
Concept and art direction.